What is Bruno's Retail Network?
It is a network of independent retail locations in different industries around the country who either
A) already have many of our target customers coming into their stores, or
B) who are in a location that would be convenient for our customers to go for our products.
What's in it for me?
- First, you could make a generous profit of 68% or more for every kit you sell.
- Free advertising for your retail store.
- Additional retail traffic. In late August many of our customers will be looking for our products in your store. You get extra traffic into your store. These shoppers will likely buy a fantasy football magazine or another related item if placed correctly.
- Third, you'll get a free basic listing on Fantasy Draft Hot Spots for each of your locations that sells our products. And you will be identified as a retail network member. This is a bonus at no cost to you.
- Use our draft boards for your own promotional giveaways. Remember, they are a $42 value.
What would I sell?
Fantasy football draft boards, basically a poster and stickers in a kit. The product retails for $35 + $7 shipping when they purchase it directly from Bruno's on the internet. The actual product would be our
Commissioner's Dream with High-Contrast labels.
Why would someone want to buy a draft board from me?
For several reasons:
- They would avoid the delays of having it shipped. Same advantage that retailers have in general.
- Last-minute customers are very common in our business. They would see substantial savings by avoiding express shipping charges.
- Overall, they will probably get a better price than if they bough it from us since they do not have to pay shipping.
What types of locations will be in the retail network?
Sports Bars, bowling alleys, pizza joints - Any place that groups already use for draft parties is an obvious choice because they can offer each league a "one-stop shop" for both the draft and the draft boards too.
Pharmacies, newsstands - If a retailer already sells a lot of fantasy football magazines on the newsstand, our product could easily be bundled up right next to those magazines. This would be a huge seller.
Sports Card Shops - Many of your customers play fantasy football. This would be a great opportunity to put our product next to an item that our customers would find valuable. For example, if you were a baseball card dealer in New York, you might put our product next to a Mike Strahan or A-ROD jersey.
Just how much can I make on this?
Your profit potential is unlimited. If you have a busy location and you sell 60 kits, then multiply the bottom by 10!
| You buy |
You sell |
Your Profit |
5 kits @ $30 each ($150)
PLUS we add a 6th at no cost, plus free shipping to you |
6 @ $42
|
|
5 x $30 =$150
or 6@$25 if you include the free one |
6 x $42 = $252 |
$252-$150=$102
That's a 68% return! |
As an alternative, we do have draft board stands. Instead of a 6th kit, you can opt for a draft board stand for every 5 kits purchased. This will be the likely option for most bars and physical draft locations as the stand would be reusable for more than one group of people. There is extra shipping costs associated with this option on our end, so this is an equitable option.
Why do you require a minimum of 5 kits purchased at a time?
Shipping costs for anything less would eliminate the viability of this effort.
What about signage?
We'll supply you with one sign, a tabletop style, that is approximately 18in. tall and 10in. wide.
What risks do I incur in doing this?
The only risk is that you get stuck with some unsold inventory. Your breakeven point is at less than 4 kits using the model described above. You are free to sell the kits at whatever price you want, so keep that in mind if the draft season is winding up and you still have inventory. The retail price listed on the package will be $42.
Since the product has a defined useful life, this model does not allow for returns.
How do I sign up?
First we need to determine whether or not we need a facility in your region. Send an email to retailnetwork@brunosdraftkits.com, and we'll let you know within 24 hours whether or not your location is accepted. In your email, provide contact information, nature of the business, approximate relevant volumes such as magazines sold or draft parties hosted. Anything you think would help us.
I still have questions
Please email us at retailnetwork@brunosdraftkits.com. Or you can call us at (580)318-KITS. |
